Run your partner program like you already hired the alliance lead.
I run co-sell, AWS funding, competencies and field relationships for AWS partners who aren't ready for a full-time hire. You get a senior alliance manager, by the month.
Four ways I help partners grow with AWS
Alliance & co-sell leadership
A part-time alliance lead who owns the partnership, the pipeline and the field relationships.
Learn moreAWS funding programs
MAP, generative and agentic AI funding, and MDF, filed right and claimed in full.
Learn moreCompetencies & Well-Architected
From gap analysis to audit, plus a Well-Architected practice that creates paid work.
Learn moreAI enablement
Practical AI training for teams and marketing, so the tools you bought get used every week.
Learn moreYou joined the partner program. The pipeline never showed up.
Registered deals go stale
You submit deals, nobody from the vendor responds, and your sales team stops bothering.
Funding goes unclaimed
MAP, AI proof-of-concept funding and marketing funds exist for your deals, but nobody knows how to apply or track them.
Nobody owns the relationship
Your partner manager changed twice this year and you're not sure who to call anymore.
Fractional Alliance & GTM Leadership
I act as your part-time alliance lead for AWS. I work with your sales team, your partner managers and the field, so you have one person who owns the partnership and knows how the programs actually work. I also take on Cisco partner work by request, backed by 20+ years in Cisco alliances.
Put AWS money behind your deals.
AWS funds migrations, AI pilots and partner marketing. Most partners leave part of it unclaimed because nobody owns the paperwork. That's the part I handle. Programs and amounts change every year, and I keep track so you don't have to.
Migration Acceleration Program (MAP)
Your team delivers the migration. I handle the MAP funding behind it. That means matching the deal to the right phase, building the business case, filing in Partner Central and hitting each milestone so the money pays out. MAP now also covers generative AI features built as part of a modernization.
Generative and agentic AI funding
Use AWS proof-of-concept funding to get a pilot built, with the path to production planned before the credits run out. Partners with the AWS AI Specialization can also qualify for added marketing funds.
Marketing Development Funds (MDF)
Plan campaigns and events AWS will approve, file before the deadline, and keep the proof you need to get reimbursed.
Requests, milestones and claims
File in AWS Partner Central, track every milestone, and close out claims so approved money actually gets paid.
Get the AWS competency you keep putting off.
I have led AWS competency applications from first gap analysis to approval, for both industry and service competencies. I know where applications stall and how to keep yours moving.
Reviews that turn into projects
I have built and run a Well-Architected review program. I can help you set one up: train your team to run reviews, build the review into your sales process, and turn findings into fixes your customers pay you to deliver.
Gap analysis
Where you stand against the validation checklist today, what's missing, and a realistic date to apply.
Customer references
Pick the projects that qualify, write them up the way reviewers read them, and get customer sign-off.
Certifications and staffing
Which AWS certifications you need, who should take them and by when, so headcount isn't the thing that stalls you.
Audit prep
Practice sessions with your technical and sales leads, so the audit isn't the first time they hear the questions.
The Partner Path 90 program
Every engagement starts with the same 90-day program: three phases, clear deliverables and targets we agree on up front. After that, we continue month to month.
Audit and plan
Review your partner tier, pipeline and funding history, and map who matters at AWS.
- Partner program assessment
- AWS contact map
- 90-day plan with targets
Build the motion
Clean up open opportunities, file the first funding requests and set a weekly rhythm with the field.
- Cleaned-up opportunity pipeline
- First funding requests submitted
- Weekly field cadence in place
Run and report
Work deals with the vendor's sellers, track funding to claim and review results together.
- Funding tracker, request to claim
- First partner QBR
- Plan for the next quarter
The kind of work I do
Client names are kept private. References are shared on our first call.
Co-sell pipeline, rebuilt
Clear out stale registered deals, fix the data the field looks at, and set a weekly rhythm with AWS sellers so new ones get picked up.
Funding that gets claimed
Match each deal to the right program, file the request, track milestones and get the claim paid, not left sitting in the portal.
POC to production
Ran GenAI initiatives with AWS, pairing POC credits with a clear path to production.
Getting your team to actually use AI
For partners, credit unions and small businesses that bought the tools but haven't changed how they work.
AI Team Enablement
A plain look at where AI fits your operations, then hands-on training so people use it every week. No 40-page report that sits on a shelf.
AI Marketing Enablement
Workflows for newsletters, email and social posts, set up to sound like you. Your team learns to run them without me.
Tell me where your partner program is stuck.
No pitch deck needed. On a 20-minute call we look at your tier, pipeline and funding, and you leave with at least one thing to fix this month.
Book a 20-minute call