Fractional & Project-Based

Fractional Alliance and GTM Leadership — and helping your team put AI to work.

I run co-sell motions and capture partner funding for AWS and Cisco partners and resellers who can't yet justify a full-time hire — and help businesses new to AI get their teams actually using it.

20+ Years Cisco Alliances 5+ Years AWS Partner Ecosystem Co-Sell & Partner Funding AI Strategy

What I Do

Three focused offerings, not a scattershot menu — all built on hands-on AWS partner ecosystem experience.

Fractional Leadership

Alliance & GTM Leadership

I act as your part-time alliances or GTM lead for AWS or Cisco: co-sell pipeline management, co-sell motion design, partner funding capture (MAP, MDF, POC credits), and the field relationships that make it work. Engaged by the month, not the project.

For Teams New to AI

AI Team Enablement

A practical, no-hype look at where AI actually fits your organization, followed by hands-on training so your team is actually using it — not just handed a report. What's worth building now, what's not, and how to get your people there.

For Marketing Teams

AI Marketing Enablement

Set up AI-assisted workflows for the content you already need — newsletters, email campaigns, social posts — with your team trained to run it themselves, tuned to sound like you, not like a generic AI wrote it.

Who This Is For

Smaller organizations that need this expertise but can't yet justify — or don't yet want — a full-time hire.

01

Smaller AWS and Cisco partners building or scaling a co-sell motion

02

Resellers navigating partner funding programs for the first time

03

Credit unions and small businesses new to AI, wanting their team enabled to use it well — for operations or for marketing

About

I bring 20+ years in Cisco alliance leadership together with 5+ years inside the AWS partner ecosystem — partnerships and co-sell, GTM strategy, GenAI initiatives, cloud migrations, Amazon Connect implementations, and partner funding programs including MAP. I've seen what actually moves a co-sell pipeline and what just generates paperwork, across both ecosystems.

Partner Path Advisory exists because that expertise is usually locked inside larger partners — smaller organizations rarely get access to it without hiring it full-time. This is that expertise, available fractionally.

20+
Years in Cisco Alliances
5+
Years in the AWS Partner Ecosystem

Let's Talk

Tell me what you're working on and where you're stuck. No pitch deck required.